Etch Podcast

#20 Make Transparency Your Policy (Even If The Politicians Won't)

Episode Summary

This episode, Tim and Amy talk about the art and the science behind storytelling. It's the oldest form of education, but how can you use a narrative arc in your brand's communications, or presentations? How does user research inform the stories we tell to our customers? What would it be like if politicians followed a design thinking approach to understanding? And the big question: is honesty and transparency always the best policy?

Episode Notes

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Music:

https://icons8.com/music/author/lovefine Temperature's Rising from LoveFine