Elvin Turner is an award-winning innovation expert and associate professor of innovation, entrepreneurship and marketing for MBA and executive education programmes. His book, "Be Less Zombie: How great organisations create dynamic innovation, fearless leadership and passionate people" came out earlier this year, and it distills 10 years of field research amongst some of the world’s leading innovators into a pragmatic, actionable toolkit. We talk about the innovation particle, leading by experiment and what needs to be true for innovative products to fly through an organisation.
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