This time, we talk about the growing area of Growth Design with Lex Roman. Lex is a digital Product Designer who believes in measuring the impact of design.
Previously, Lex led two growth initiatives at The Black Tux, led design, product growth and analytics at LA-based Burner and worked at InVision designing collaboration tools. Past clients of Lex's include: Toyota, Nissan, Macy's, Prosper, Joyable and Deloitte.
We discuss what skills a growth designer needs to develop, the adoption of growth hacking to develop products further and how some of these themes lead to entrepreneurship.